FEATURED WORK
Board & Vine: A Brand Designed for Gathering
Board & Vine brings together artisanal charcuterie, local wine and memorable Okanagan experiences. BuzzChefs developed a complete brand and digital foundation designed to turn exceptional products into a distinctive, welcoming and scalable customer experience.
PROJECT OVERVIEW
Made for Gathering
Board & Vine is a Kelowna-based charcuterie and wine concept created around the joy of sharing. We developed its positioning, product structure, visual direction and digital experience, transforming the idea into a cohesive brand designed for intimate evenings, celebrations and future growth.
Industry
Wine & Food
Industry
Strategy, Branding, Web and Content
Location
Kelowna, BC
Launch
2025
THE CHALLENGE
A Beautiful Offering Needed a Brand to Match
The charcuterie market is visually competitive, and attractive products alone are not enough to create a memorable business. Board & Vine needed a distinctive position, an organized product lineup and a consistent experience capable of communicating quality without becoming formal or intimidating.
OUR APPROACH
Building the Experience from the Inside Out
We approached Board & Vine as more than a logo or website. Every strategic, visual and digital decision was connected to the experience customers should have—from discovering the brand and choosing a board to receiving an order worth sharing.
THE BRAND STATEMENT
Savor Every Slice, Sip Every Drop
Elevated • Welcoming • Artisanal • Social • Refined
VISUAL DIRECTION
Refined without Feeling Pretentious
The visual system balances the richness of wine culture with the warmth of sharing food. Deep burgundy creates confidence, cream adds softness, gold introduces a premium accent and charcoal keeps the identity grounded and contemporary.
Burgundy
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Cream
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Gold
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Charcoal
#2B2B2B
VISUAL DIRECTION
Playfair Display
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Manrope
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THE PRODUCT SYSTEM
Boards for Every Occasion
We created a simple tiered product structure that helps customers understand their options quickly while giving the business a flexible framework for future products, seasonal editions and custom experiences.
The Nibble
Designed for intimate moments, casual evenings and smaller appetites.
The Gather
Created for dinner parties, celebrations and relaxed social occasions.
The Estate
The most generous Board & Vine experience, designed for larger groups, gifting and special events.
CONTENT WITH PURPOSE
A Story Worth Sharing
Board & Vine’s content system was designed to do more than display beautiful food. It creates useful and inspiring connections between grazing, wine, entertaining and the Okanagan lifestyle.
- Charcuterie inspiration
- Wine and food pairings
- Seasonal boards
- Dinner-party ideas
- Local Okanagan flavours
- Cheese and ingredient education
- Gifting and celebrations
- The Board & Vine story
CUSTOMER JOURNEY
From Discovery to the Table
We mapped a seamless customer journey with strategic touchpoints to build awareness, drive purchases and create lasting loyalty.
Discover
Social media, partnerships, word of mouth
Explore
Website, product pages, pairing guides
Experience
Beautiful packaging, thoughtful presentation
Share
User-generated content, reviews, referrals
THE RESULTS
A Stronger Brand and a Brighter Future
Since launch, Board & Vine has seen measurable growth and a stronger connection with their community.
Clear Positioning
A distinctive brand that stands out in a competitive market
Cohesive Experience
A seamless journey from discovery to delivery
Scalable Growth
A flexible foundation ready for new products and markets